BORN X RAISED by Anthracity

Since I started out, I’ve always put the spotlight on underground and urban culture around the world, and more specifically Los Angeles, a city I’ve been documenting for a while now.

Through my agency Anthracity I work directly with the legitimate players who shape our culture on a daily basis, and in this case it was Alex 2Tone, co-founder of the famous “Born X Raised’ brand. A week before the release of their latest collaboration with Nike, I had the chance to chat about the brand’s journey, a true L.A. staple – Long Live Spanto❤️🤲🏽

Far from the traditional agency model, Anthracity’s consultancy work is more than spontaneous, because we talk about what we know best, because we’re at the very heart of that culture.