Through my agency Anthracity we brought together two brands that on the surface seem to have nothing linking them, but in reality have a lot more in common than you might think –

Jean Paul Gaultier has a cultural influence on the West Coast since the 90s. A veritable craze, the brand is prized by the L.A. subculture, and will take on an international dimension thanks in particular to 2Pac and his famous eyewear frames with the brand’s design.

Today, JP Gaultier continues to attract players from the Hip Hop culture, and to mark the occasion we decided to make a special Haute Couture crew tee by Simon Rosha. An organic connection where culture and authenticity works together