After Ivory Coast’s victory at the AFCON, Africa has proved once again that the future lies within the Motherland.

As a result of a human connection, PRO CLUB has joined forces with the brand Baara which means “Hustle” in Bambara, for a first collaboration of great significance.

Founded by the 3 creatives Karim, Joseph & Elba, the Afro-descendant brand pays tribute to the essence of streetwear with a limited-edition capsule distributed on the streets of Abidjan from the back of a revamped van called “Gbaka”, known for its deep roots in Ivory Coast streetwear culture.

It’s a milestone that marks a turning point, like a blueprint for what’s to come! Thanks Babi – From L.A to Africa 🫂
CC: @josephdadjems @don_mirak @elbassemaby
Project Manager — Anthracity • Osain Vichi • Enzo Fonclaud
Photographer — @nonosdav
Videographer — @nonosdav
Design — @santakawadeluxe
Creative direction — @baarastudio
Production — @yannseba369
Hosted by —