SALOMON XT-6 UK: Global Campaign

The aim of this project was to highlight the new creative talent on the London scene through the famous ‘XT-6’, the iconic silhouette of the French brand that has conquered the streets of London. Authenticity. True stories. Perfect combo. A campaign works when you give the voice to real talent in the city.

Starring Teoni and Atlantic two prodigies painters, members of Beaubeau’s Club Art, bringing a new wave of freshness and MJ and Tyrone, two brothers and East London creatives who proudly wear the colours of their home borough, Newham!
Talents – @_teoni & @atlanticjohnson / @mjestrella @tyrone.estrella
Photographer – Louis Bever
Director – @lexcarthur
Production – Anthracity
Creative Director – Enzo Fonclaud
Grooming – @aof_approved