SALOMON XT-6 UK: Global Campaign
The aim of this project was to highlight the new creative talent on the London scene through the famous ‘XT-6’, the iconic silhouette of the French brand that has conquered the streets of London. Authenticity. True stories. Perfect combo.
A campaign works when you give the voice to real talent in the city.
Starring Teoni and Atlantic two prodigies painters, members of Beaubeau’s Club Art, bringing a new wave of freshness and MJ and Tyrone, two brothers and East London creatives who proudly wear the colours of their home borough, Newham!
Starring Teoni and Atlantic two prodigies painters, members of Beaubeau’s Club Art, bringing a new wave of freshness and MJ and Tyrone, two brothers and East London creatives who proudly wear the colours of their home borough, Newham!
Talents – @_teoni & @atlanticjohnson / @mjestrella @tyrone.estrella
Photographer – Louis Bever
Director – @lexcarthur
Production – Anthracity
Creative Director – Enzo Fonclaud
Grooming – @aof_approved
Photographer – Louis Bever
Director – @lexcarthur
Production – Anthracity
Creative Director – Enzo Fonclaud
Grooming – @aof_approved